All about brand and clothing labels

10 Jan.,2024

 

(Updated 2023)

Are you ready to create unique, custom labels to set your brand apart in fashion? Look no further because we’ve got the inside scoop on branding and clothing labels. 

Whether you’re eager to design your own or have them expertly crafted, you’ve landed in the perfect spot. Let’s embark on this creative journey and elevate your brand to the next level!

What Are Brand Labels?

Brand labels are your signature style! A brand label is usually a small piece of fabric featuring your company or personal details, commonly found in clothing labels but used for many other products. It’s all about showcasing your individuality, from logos and taglines to essential information like website info or clothing brand requirements

Labels are all about expressing a unique identity and making a product stand out in the crowd. Label sizes range from a sleek 20mm to a bold 70mm, perfectly tailored to your design complexity. 

Reach out, and let’s craft labels that resonate with your brand, personally and professionally! 

What Do Brand Labels Mean to Your Brand?

Crafted brand labels aren’t just ornamental; they’re your product’s voice. Without them, products may seem amateurish, lacking that professional allure. These labels can showcase your logo or cleverly advertise your offering. 

Here are some ways you can use custom brand labels to make the most of your brand identity:

  • Food and Drink Labels: There are so many options for people today when buying food and drink. Why not create a beautiful label for your packaging and make your product stand out on the shelf?
  • Packaging: Labels aren’t limited to any specific packaging—paper bags, plastic containers, bottles, or boxes—these labels amplify your brand’s essence, enhancing every package.
  • Wine Bottles: No one wants to buy wine that has a boring label. Ensure your brand is easily identifiable and aesthetically pleasing, and design a label for your wine bottles. 
  • Garments: Infuse your brand’s identity into these labels, making them a fashionable statement that compels people to flaunt your garments.

Different Types of Labels

It is essential to understand textile labeling regulation and the different types of brand clothing labels so that you choose the best one for your product. A crucial aspect is aligning your design’s complexity with the label type. Let’s explore the different types of labels:

Woven Labels

  • It is ideal for garments, especially for clothing labeling, because they use thin, fine thread, allowing intricate details in words and patterns.
  • Requires a highly dense weave and top-quality yarn for optimal results.
  • Cost-effective and famous, with Damask woven labels being the most prevalent subtype.

Printed Labels

  • Commonly found on the inside label on clothes, often featuring care instructions or garment size.
  • Effective for providing necessary care information while maintaining a clean and sleek appearance.

Heat Press Labels

  • Preferred for sportswear due to minimal friction between the label on clothes and the skin, enhancing comfort.
  • However, colors may rub off over time due to direct skin contact, necessitating periodic checks.

Hang Tags

  • Displayed separately, hanging from a string, offering a platform for showcasing detailed information such as price, care instructions, manufacturer, and material.
  • Larger than direct-to-product labels, making them suitable for presenting crucial details and catching a potential buyer’s attention first.

What Are Their Advantages and Disadvantages?

Here’s a concise breakdown of label types and their pros and cons:

Woven Labels

  • Pros: Durable, colors won’t fade, add texture for a unique look, and provide a professional appearance.
  • Cons: Not suitable for delicate materials like silk.

Printed Labels

  • Pros: Easily placed inside garments for the owner’s eyes, cost-effective.
  • Cons: Can cause discomfort if there is ample, limited space for information.

Heat Press Labels

  • Pros: Comfortable, not felt inside the garment, ideal for sportswear.
  • Cons: Colors may fade over time due to skin contact.

Hang Tags

  • Pros: Can carry detailed information, ideal for extra details, great addition when space is limited.
  • Cons: Often discarded after purchase, not for long-term details.

Each label type has its unique advantages and disadvantages. Please choose the one that fits your product and design, enhancing its appeal and usability.

Using and Attaching Labels

Brand clothing labels create a unique way for you to express your individuality. They add a professional and unique touch to various items. Here, we have created a list of our favorite ideas to get you started:

  • Clothing Items: Attach labels on clothes that are old for a fresh, personalized look, saving them from being tossed aside.
  • Album cover: Elevate album covers with textured labels, making them distinct and captivating.
  • Paper bag: Labels can be easily attached to paper bags to add extra value and create a more eye-catching product for your brand; using labels will make your bags easily identifiable.
  • Furniture: It is popular among sofa brands to add woven labels to the sides of their furniture, making their products unique and easily recognizable.
  • Weddings: Craft a wedding logo and weave it into labels for memorable gifts, adding a personal touch.
  • Shoes: Sew labels inside or on shoe edges to make your shoes stand out and accessorize your outfit.
  • Backpacks or bags: Stitch woven labels into backpacks or bags to showcase your style and claim them as yours.

Types of Fold

These fold types are commonly seen in both woven and printed labels:

  • Flat Labels
    • Lie flat on products, providing a sharp, clean edge.
    • Widely used for size tags or brand labels inside garment collars.
  • End Fold Labels
    • Similar to flat labels but with an extra 7mm seam allowance on both edges.
    • Creates a clean finish and emphasizes the label’s presence.
  • Centre Fold Labels
    • Top and bottom edges sealed, folded across the center.
    • Allows space for essential information like care instructions, country of manufacture, or materials used.
  • Book Fold Labels (Hem Tags)
    • Similar to the center fold but with inward folded seam allowance.
    • Often placed on sleeves and easy to attach to garments.
    • The logo is visible from both sides, which is great for advertising and brand visibility.
  • Mitre Fold Labels
    • Ends turned over and up at a 90˚ angle are less common but valuable for hanging lightweight products from the label.
    • Exercise caution as heavy items may cause label tearing and be uncomfortable on sensitive skin.

Backing

Backing is only used for woven labels, not printed labels. The backing determines what type of material the label can be attached to. The various forms of backing that we use are as follows:

  • Sew in (no backing): These are the most traditional form of woven labels; however, they require basic sewing skills to get them sewn onto the material. If sewing isn’t your thing, local sewing shops can assist you.
  • Heat press (iron on): These are easier for anyone to achieve, as they only require a standard home iron, which you should have already! However, if it’s your first time, practice on spare material to get the hang of it. 
  • Adhesive backing: Functions like a sticker and is excellent for promotional items or paper bags. Just peel and stick – the easiest option, especially if you’re uncomfortable with sewing or heat press. 

What Do I Need to Know Before I Start Designing My Label?

If you want to create a label that stands out and expresses your identity, then there are a few elements you should focus on when creating your design:

Position

Choose where your label goes on the product wisely. The placement determines visibility and attention. Opt for inside placement for consumer information; if it’s your brand or logo, position it prominently for maximum visibility.

Content

Keep the label uncluttered. Include details like garment size, care instructions, material, origin, etc. Choose the most critical elements to maintain clarity. Prioritize your logo or brand name based on the importance of a clear, high-quality label.

The Main Things to Be Aware of When Manufacturing Your Labels

It can be overwhelming when diving into label production for the first time. Here are some vital points to keep in mind to simplify your choices:

Colors 

We At wovenlabelhk offer various colors for your label threads, even matching your company logo’s hues. If you struggle to find the right shade, contact us for assistance.

Size

Opt for a label size based on your design’s complexity. Simple designs allow for flexibility, while intricate designs necessitate more prominent labels to capture all the details. Keeping it simple also helps cut costs, as smaller labels are more affordable.

Different Kinds of Backing 

Remember the backing options discussed earlier. Consider your experience with label attachment, too—don’t hesitate to experiment or seek help to find the proper method. Our options are user-friendly, so give it a shot!

We are here to help you create the perfect brand clothing labels for your needs in any way we can. Please let us know if you have further questions about creating your labels!

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