In today’s world of ecommerce and retail, packaging is no longer an afterthought — it’s part of the product experience. And one small, often overlooked detail that’s making a big impact? Custom tissue paper.
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From creating unforgettable unboxing moments to reinforcing brand identity, personalized tissue paper does more than protect your products. It tells a story. One that your customers remember, reuse, and even share online.
In this guide, we’ll show you how logo printed tissue paper adds value to your packaging, increases customer loyalty, and supports sustainability — all while staying budget-friendly.
Why Custom Tissues Matter in Modern Packaging
Enhancing the Unboxing Experience
The act of unboxing has become an event in itself. With millions of customers watching and sharing unboxing videos on social media, your packaging isn’t just seen by your buyer — it’s seen by their entire audience. Including a custom tissue layer inside your packaging adds elegance, surprise, and visual appeal, elevating the entire brand experience.
Studies show that 72% of consumers say branded packaging makes a brand more memorable, while 40% are more likely to make repeat purchases. Branded tissue paper and napkin plays a key role in achieving that stickiness.
Reinforcing Brand Identity
Custom tissue allows your business to showcase your logo, signature colors, and design themes in a subtle yet impactful way. Every time a customer unwraps a product, they’re reminded of your brand — and if they reuse that tissue for their own gifts, you’re gaining extended exposure.
The Benefits of Using Custom Tissue Paper
Branding That Stays With Your Customers
Custom tissue paper is more than just wrapping — it’s a branding tool. Whether you print your logo, seasonal artwork, or a catchy slogan, each sheet carries your visual identity directly into the customer’s hands.
A well-designed piece of logo printed tissue paper can generate hundreds of impressions. Customers often reuse it, keep it, or share it on social media, multiplying your reach at no extra cost.
Sustainability as a Selling Point
Today’s shoppers are environmentally conscious, and sustainable packaging choices can set your brand apart. Many custom tissue options are made from recycled materials and printed with soy-based inks, which are non-toxic and biodegradable.
Eco-conscious customers appreciate the effort, and it shows in their buying behavior. A sustainable packaging solution like recycled tissue paper demonstrates your commitment to the planet, increasing brand trust.
High Impact, Low Cost
Branded tissue paper is one of the most affordable ways to upgrade your packaging. Bulk pricing can bring the cost down to just a few cents per sheet, while offering a premium look and feel.
Because it’s so lightweight, it doesn’t significantly add to shipping costs — but it does significantly enhance perceived value.
Encouraging Customer Loyalty
Packaging that feels thoughtful and polished encourages repeat business. Personalized tissue paper contributes to a sense of delight and attention to detail that customers don’t forget. In fact, 68% of consumers say that well-designed packaging influences their decision to buy again.
When a customer feels like they’re opening a gift rather than just a box, they’re more likely to remember and return to your brand.
Customization Options to Match Your Brand Personality
Design and Printing Styles
Custom tissue paper allows for a wide range of creative expression. You can print in full color or keep it minimalist with single-color patterns. Some brands opt for subtle, repeating logo patterns, while others use seasonal prints to align with holidays or product launches.
Additional design upgrades include:
- Foil stamping in gold, silver, or rose gold for a luxury feel
- Custom-shaped sheets or die-cut styles for unique presentation
- Coordinating brand elements like taglines, illustrations, or product icons
Color and Material Options
You have complete control over how your tissue paper looks and feels. You can choose:
- Classic white for a clean, minimalist vibe
- Bold, brand-specific colors to match your aesthetic
- Kraft paper for a rustic or eco-friendly image
- Recycled content ranging from 30% to 100% post-consumer waste
- Compostable or biodegradable materials for full eco-alignment
Matching your tissue paper to the rest of your packaging — such as boxes, stickers, or ribbons — creates a consistent and professional presentation.
Popular Use Cases for Personalized Tissue Paper
Ecommerce Product Packaging
Online brands use tissue paper to enhance the unboxing moment. Whether you’re shipping clothing, accessories, beauty products, or tech gadgets, tissue paper adds a premium touch while protecting the product.
Customers appreciate the attention to detail, and they’re more likely to post their unboxing experiences online when the packaging is visually appealing.
Retail and Boutique Gift Wrapping
In brick-and-mortar settings, branded tissue paper makes gift-wrapping stand out. For apparel stores, beauty counters, and lifestyle shops, it’s a simple way to extend branding to the customer’s shopping experience. Personalized tissue is often reused by customers for their own gifting, increasing your brand’s visibility.
For product launches, trade shows, and influencer mailings, custom tissue sets the tone before the product is even revealed. It adds polish and excitement to media kits, PR boxes, and promotional giveaways — ensuring your product presentation is memorable and shareable.
Special Occasions and Celebrations
From bridal showers to baby showers, custom tissue adds a personal and stylish touch. You can customize prints to include monograms, event dates, or special phrases. These small touches leave a lasting impression on guests and gift recipients.
Industry Applications: Who’s Using Custom Tissue Paper?
- Ecommerce brands: Deliver premium unboxing experiences for clothing, cosmetics, or subscription boxes.
- Jewelry retailers: Prevent scratches and add sophistication.
- Food and gift companies: Use food-safe printed tissue for wrapping gourmet treats or gift baskets.
- Beauty and skincare brands: Create a high-end vibe with branded pink, gold, or neutral-tone tissue.
How to Order Custom Tissue Paper
Ordering your own custom printed tissue paper is easier than you might expect. Here’s a simple step-by-step guide:
- Choose your size: The most popular is 20×20 inches, but sizes can be customized.
- Select the material: Choose from recycled, kraft, or colored tissue paper.
- Upload your design: Use your logo, pattern, or artwork. Templates are often available if you need inspiration.
- Pick your quantity: Most suppliers offer discounts on orders over 5,000 sheets.
- Approve and print: Once the design is finalized, production usually takes 2–4 weeks.
Many vendors also provide sample packs so you can test the look and feel before committing to a full order.
What Customers Are Saying
Customers love the elevated experience that custom tissue paper creates. Common feedback includes:
- “It felt like I was opening a present instead of a product I ordered.”
- “The tissue paper was so pretty, I kept it for wrapping another gift.”
- “Finally, packaging that looks great and doesn’t harm the environment.”
This kind of emotional response builds stronger connections with your brand — and leads to greater customer retention.
Wrap Your Brand in Thoughtfulness and Style
In the world of modern branding, every detail counts. Custom tissue paper is a small investment with a large return. It enhances your customer’s experience, reinforces your brand identity, supports sustainability, and creates memorable moments that lead to loyalty.
You will get efficient and thoughtful service from CAIHONG.
Whether you’re shipping out luxury goods or adding flair to your retail packaging, don’t overlook the power of personalized tissue paper to create lasting impressions.
In the realm of digital marketing, unboxing marketing has emerged as a powerful strategy for brands that wish to engage with their audiences on a deeper level. Unboxing experiences captured on video not only showcase the product, they also use consumer goods packaging in creative ways to create memorable experiences that drive brand loyalty and increase sales.
In this blog post, we will define the concept of unboxing marketing, describe the consumer psychology behind it and explore the most effective materials to use when creating a luxury unboxing experience for consumer packaged goods (CPG) and other products.
What is unboxing marketing?
Unboxing marketing is a strategy closely related to consumer packaged goods packaging. Sometimes referred to as unboxing influencer marketing, it utilizes custom packaging materials that are specifically designed to create a memorable “unwrapping” experience for the consumer — something worthy of being shared in a video on social media.
An unboxing marketing strategy goes far beyond the mere functionality of ordinary branded packaging. Instead, the focus is on aesthetics, personalization and the overall sensory experience created when the custom packaging is opened.
A luxury unboxing experience is particularly important in the context of e-commerce, where it often serves as the only physical interaction a customer has with a brand. By enhancing this tactile touchpoint, brands can differentiate themselves from competitors, foster emotional connections with customers, and drive word-of-mouth marketing through social media and other channels.
What is the psychology of unboxing?
The success of unboxing marketing can be attributed to several psychological principles that influence consumer behavior. Simply put, it’s all about the consumer experience.
Anticipation and Excitement
The act of unboxing taps into the human tendency to feel excitement and anticipation when receiving a new product. This emotional response is heightened when the custom packaging elements are visually appealing and cleverly designed.
Sensory Engagement
Engaging multiple senses during the unboxing process can create a more immersive and memorable experience. This can include the visual appeal of the custom packaging, the tactile feel of the packaging materials used, fragrances that target the consumer’s sense of smell, and even the sound of opening the box.
Surprise and Delight
Including unexpected elements — such as personalized notes, free samples or unique packaging designs — can evoke feelings of surprise and delight. These positive emotions further enhance customer satisfaction and increase the likelihood of repeat purchases.
Social Sharing
The rise of social media has amplified the impact of luxury unboxing experiences. Consumers often share their unboxing moments on platforms like YouTube, Instagram and TikTok, generating organic content and word-of-mouth marketing for the brand.
Is unboxing still popular?
Unboxing marketing first gained popularity in the mid-s as tech enthusiasts showed off their newest purchases while they unwrapped them. This niche hobby became a global phenomenon across multiple industries. Beauty, fashion and lifestyle brands soon picked up on the trend and started to use luxury unboxing videos to engage with their target audiences.
Now 20 years later, unboxing marketing is a strategy unto itself. Consider the following findings from MNTN Research:
- Social media users say unboxing marketing videos are the fourth most influential content type when they consider purchase decisions.
- More than 90,000 people search for unboxing videos on YouTube each month.
- At last count, 60 million YouTube viewership hours had been devoted to watching unboxing marketing videos.
What are the best packaging materials for unboxing?
Custom packaging plays a pivotal role in unboxing videos. It is the first physical interaction a customer has with the product and sets the tone for the entire experience. Well-designed custom packaging solutions can create a sense of anticipation and excitement, making the unboxing process more enjoyable and shareable.
Here are some of the consumer packaged goods packaging materials commonly used for unboxing video marketing strategies.
Folded Carton Packaging
Folding cartons are lightweight and can be easily printed with vibrant colors and intricate designs. They are made from paperboard and are often used for packaging smaller items. The versatility of folding cartons allows for creative designs that can enhance the luxury unboxing experience.
- Advantages: Lightweight, cost-effective, highly customizable
- Best For: Cosmetics, food products, small consumer goods
Flexible Package Solutions
Flexible packaging commonly refers to flexible pouches and wrappers made from packaging films like PET and METPET. Flexible package solutions are lightweight and can be designed to fit the product perfectly. Flexible packaging is also ideal for products that require a child-resistant (CR) closure [LINK TO NEW BLOG POST COMING SOON] or need to be protected from moisture and air.
- Advantages: Lightweight, moisture and air barrier properties, CR options
- Best For: Snacks, pet food, personal care products
Custom-Printed Wrappings
Innovative printed materials can add a touch of elegance and anticipation to the unboxing experience. These commercial print items can be branded with the company's logo or designed with unique patterns to create a cohesive look. For example, printed tissue paper can be used to protect delicate items and add an element of surprise as the customer unwraps the product.
- Advantages: Adds elegance, customizable, provides protection
- Best For: Clothing, accessories, gift items
Lenticular Printing
Lenticular printing is a special type of technology that has powerful applications in unboxing influencer marketing. With lenticular printing, a special process creates a sense of depth, motion or change when the printed piece is viewed from different angles. Visual effects ranging from zooms and morphs to animation and 3D are all possible with lenticular printing and may be applied to the outside of a box or to inserts that delight the consumer during the unboxing experience.
- Advantages: Grabs attention, drives deeper engagement, memorable
- Best For: Media packaging solutions for video games, CDs and vinyl LPs
Labels and Stickers
Pressure-sensitive labels and stickers are small but impactful elements that can enhance the unboxing experience. They can be used to secure tissue paper, close boxes or add a branded touch to the packaging. Custom stickers and seals can also be used to convey important information, such as a thank-you message or instructions for product use.
- Advantages: Adds a branded touch, customizable, versatile
- Best For: Any product, especially those with multiple packaging layers
Environmentally Conscious Packaging
With the growing emphasis on sustainability, environmentally responsible packaging materials have become increasingly popular. These include recycled and recyclable non-plastic packaging materials. Using consumer goods packaging that minimizes landfill waste and carbon footprint appeals to eco-conscious consumers and enhances the brand's image.
- Advantages: Environmentally friendly, appeals to eco-conscious consumers, can be customized
- Best For: Organic products, eco-friendly brands, any product aiming for a more sustainable image
Taylor: Custom Packaging for Unboxing Marketing
Taylor is a leading provider of packaging and labeling solutions for many of the most prominent brands in retail and consumer packaged goods. Our expertise with custom packaging extends to all of the examples provided above including folding cartons, flexible package solutions, lenticular printing, media packaging solutions and labeling of all types.
When you work with Taylor, the diverse capabilities needed to support your unboxing marketing strategy are available in a single partner — from materials science and agency compliance to supply chain management and a vast nationwide production footprint.
Are you interested in learning more about custom paper products case studies? Contact us today to secure an expert consultation!