This trade show booth was built by Hunite. It uses fittings and pipe to create the frame and then uses bungee cords to attach a pair of large banners. It doesn't get much simpler than that. This type of display allows Hunite to easily assemble and deconstruct their display in a short amount of time.
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Here's another display put together by Hunite. This display uses the same design principles as the previous structure. Hunite appreciates the flexibility and ease of use of Kee Klamp. Using Kee Klamp allows them to create displays that are easy to assemble and take apart, can be put together in a short amount of time, and easy to transport. Hunite chose Aluminum for their structures to keep them lightweight and easy to travel with.
This display takes advantage of Kee Klamp's superb strength. The Sheltowee Hammock Company hung their signature hammocks from the above display to allow visitors to try out their products.
This display was built by imagiNATION Athletics. The company used Kee Klamp pipe fittings to create the frame. They then used table cloths to cover it and create a clean display. To complete the look, imagiNATION Athletics could have also a few of our clothing rack kits.
Simplified Building has even used Kee Klamp for its own trade show and event displays. Here's one that was put together for a local Maker Faire. A separate stand was also built to hold brochures, pamphlets, and other physical marketing material.
This trade show booth display was built by RPM Fitness in order to represent their company at different Crossfit events. RPM Fitness went with Kee Klamp due to the fact that the structure could easily be disassembled and reassembled.
While not specifically for trade show use, this awning could easily be used at any related event. It extends off the end of this county fair food booth. The owners lost three frames in previous storms. Therefore, they wanted to go with something that was stronger and more sturdy than their previous frames. Kee Klamp fit the bill perfectly.
This display was built by Champlain Valley Equipment. The most used fittings in this structure are the Flange fitting, the Single Socket Tee, and the 90 Degree Elbow.
This wall mounted display make use of just two types of fittings: the 90 Degree Elbow and the Rail Support. The 90 Degree Elbow is used to connect the corners, while the Rail Support is used to mount the banner frame to the wall. Bungees are then used to pull the banner tight. Zip ties could also be used.
This display is a great design for a small company that just wants a simple setup. The display uses traditional casters to enable the stand to easily be moved. However, Kee Klamp casters could have also been used. These casters slide into the open end of exposed pipe. Options for locking wheels are also available.
This display was built by the American Fleet Inc. Kee Klamp is used to create the frame and a banner at the top is attached using bungees.
One unique fitting used in this display is the M50 fitting. This fitting has an open socket on one end and a tab with a hole in it on the other. This allows it to be used when you want to mount a platform to a pipe structure. In this case, it's used to attach the wood sections to the pipe frame.
This trade show booth used Kee Klamp to create a set of wall mounted clothing racks. The fittings used here include the Flange fitting, Side Outlet Elbow, and Side Outlet Tee.
This display was built by Joel Whitney to display different art pieces and frames. In order to do this, wood panels are attached to the pipe frame using the M50 fitting. This enabled the company to mount each of the different art frames.
These decorative frames where built by a design company to draw extra attention to this trade show booth. The irregular shapes show that you really can create almost anything using Kee Klamp.
The designers went with Kee Klamp instead of building a welded structure to alleviate issues with tight tolerances and handling and shipping.
Here's what the designers had to say about the project:
"Only with your fitting system could we engineer and construct thenecessary frame structures featuring stretched decorative fabric and decorative cords. We finished our trade show last week and the frames were a complete success. Your fittings worked flawless at this application!"
This trade show booth uses Kee Klamp for the booth frame as well as a desk/table inside the booth.
This trade show booth uses Kee Klamp to create 5 different sections with "chalkboard-like" platforms attached to the frame. A integrated desk also extends from the booth frame.
This event booth uses Kee Klamp to create a "wrap-around" display with banners attached to each section. Kee Klamp is used to create the banner frame and the banners themselves are attached using bungees.
Trade show statistics show that 67% of event attendees represent new opportunities for businesses because the majority of them work in upper management, have real buying power, and will likely buy one to two products/services that they learn about that day. To capitalize on these opportunities, you’ll need to create the best possible exhibition booth.
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Here are some basic principles that most modern business expo ideas stem from:
If you have these, you’ve done the majority of the work needed to pull in some crowds. But if you want to go a step further, consider making your exhibition booth truly unique.
In general, the most awesome trade show ideas fall into one of these categories:
Got all that? You’re well on your way to having the best booth at the trade show. Now let’s take a look at some more inspiring suggestions to help fill out your exhibition booth strategy.
These awesome tradeshow ideas will help you get the most out of your event investment.
3D mapping brings augmented reality into your booth, a cool and innovative touch to any existing design. It’s also a great quick fix for booths with dim, mood lighting, or spaces with interesting structures. Try projecting something entertaining (like folding abstract shapes or dancing gears) or something that directly links to your brand (an artistic rendering of your logo or product blueprints would be a hit).
Yes, you should have representatives from your core staff present at the show. But for things like greeting guests, setting up displays, and running the cash register you’ll want to have a few people who specialize in customer service on your team.
Interactive booth games are a great way to draw people in and keep them there for a bit. Here are some ideas to get you started:
For example, you wouldn’t want to host your highly anticipated giveaway during the main speaker event. Instead, use those popular seminars as a time to tidy your booth, wipe down electronics with anti-bacterial cleaners, and make sure all of your newly captured prospect data has been backed up properly. Then save the demonstrations and special guest signings for those high traffic/programming lull periods.
92% of trade show attendees say their main reason for attending trade shows is to see new products being featured. So why not have a special release just for guests of your exhibition booth? You can even incorporate some guerilla marketing strategies (like a flash mob, geofilters, or costumed floor reps) to make the occasion extra special.
It’s called the A triangle, and it’s one of the best ways to secure a great booth location at any size venue or trade show event.
An eye-catching stand is the most effective method for attracting attendees according to 48% of exhibitors surveyed. Examples like the ones in this article are especially effective – just look at how each one is both unique and memorable. But if you’re really stuck on how to make your exhibition booth look eye-catching and professional, contact one of these best trade show booth design companies.
Develop a symbiotic relationship with related companies in your industry by feeding off their crowds as they gather on either side of your own trade show booth. If the venue is unable to provide details regarding what brands have booked what spaces so far, just keep in mind that most companies rent the same booths over and over again. Which means that, at the very least, you might be able to view photos of the event from last year to determine who will be presenting and where they will likely end up this year.
This trend helps marketers capitalize on more human senses beyond just seeing and hearing. Choose scents that align with your goals. For example, if you want attendees to see your brand or product as one that makes their lives easier, go with a calming vanilla or lavender fragrance. If you’re looking to invoke something more action oriented, try energizing citrus or mint.
You could even throw in a professional photographer too. If you really want to get noticed on the expo floor, collaborate with the main event organizer to emphasize event hashtags or get their help setting up and running it.
The space inside your booth matters. Use dynamic seating that allows attendees to sit facing one another and talk in groups or provides a little bit of privacy amidst the chaos. Also, be clever with your layouts – circular seating or train station rows provide lots of options and space. Some other general rules for making this a success include not letting salespeople hover in this area and providing more than one table so it doesn’t feel awkward to join the group.
Interactive touch screen games, DIY 3D printers, and VR headsets? Yes please! Advanced technology should keep visitors entertained and create memories for them that last beyond the event itself. Just make sure to choose content that matches your exhibition booth theme. And always end each interaction with a simple CTA.
Straight lines look very polished and purposeful so guests won’t want to mess up your table by picking up or interacting with anything. Make everything more accessible by building small piles of pamphlets or fanning out your goodie folders to make everything look more interesting.
Who said you can’t have your own exciting event within the event at your exhibition booth? Most venues are fine with allowing you to add a program of your own to tradeshow. So bring in an industry influencer who isn’t already speaking or grab a special guest when they’re in between panels to do a signing of their new book at your booth. Just make sure to submit your mini event to the main exhibition listing or magazine so people actually know what you plan to do.
If you want to bring this element into your exhibitionbooth, aim to provide 2-3 immersive, tactile experiences any passerby can participate in. For example, you can have them create something within your software or program using demo mode on a tablet. Or you can have guests go through a mini tunnel filled with interactive screens.
Sometimes you need to think outside the box. Or in this case, the booth. One of the best trade show booth ideas for winning the hearts (or at the very least, the attention) of attendees is with a floating sign, prop, or inflatable character. Not only will it help guests find you, it will also stand out as a location marker for everyone else at the event.
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