Friday, 2 June 2017

#Instafraud #Influenzas -Buying, Bots & Bullshit!

When I was invited to speak at MediaSocial on any topic in our industry, there was only one I wanted to have a friendly rant about. It seems the entire world has been taking over by influencers, so I prefer the term influenzas. It’s like a virus that has seeped through every facet of our lives and our industry – and like anything unregulated, the rampant buying of followers is obscene and frankly, depressing.


Just as a disclaimer, I am not anti-influencer. I’m just anti-fraud, and pro-authenticity. I’ve never taken a selfie but I’ve worked with clients for 20 years and helped them direct their marketing budgets. Now that so much of the kitty is going towards influencers, an estimate of $570m last year, $1b this year - and when people with 100k followers can earn $800 per post and the Kardashians up to half a million - surely we all want to make sure it’s being spent wisely? 

Friday, 31 March 2017

The Demographics Of The Most Popular Social Networks

Kristin Long has put together data on the demographics of the most popular social networks for PR Daily. Follow PR Daily on Twitter: @PRDaily 

Thursday, 23 March 2017

Snapchat Snapcodes with URLs

SHIFT Communications' Christopher S Penn has put together some easy to follow steps on the right way to set up and use Snapchat Snapcodes with URLs. Follow SHIFT Communications on Twitter: @SHIFTcomm

26 Free Social Media Analytics Tools

Kevin Lee has compiled a list of 26 free social media analytics tools for PR Daily. Follow PR Daily on Twitter: @PRDaily 

Friday, 22 July 2016

A guide to millennial marketing

PR Daily has prepared a comprehensive and easy to follow guide to successful millennial marketing. Follow PR Daily on Twitter: @PRDaily 

Friday, 15 July 2016

3 tips for a successful Snapchat presence

PR Daily’s Brian Pittman has put together the 3 top tips for a successful Snapchat presence. Follow PR Daily on Twitter: @PRDaily

People are spending more time in 'Pokèmon Go' than Facebook and Snapchat

Karissa Bell from Mashable looks at the level of 'Pokèmon Go' usage compared with other Social Media usage.  Follow Mashable on Twitter: @mashable

Friday, 8 July 2016