Business signs are an essential tool in attracting new customers and communicating information about a brand. Coming in great variety, custom sign options range from large format shop front banners and window decals, to vehicle and floor signage, to stickers and labels, and everything in between.
There is no question that every opportunity to attract new customers should be pursued. The digital revolution has left consumers inundated with advertising materials on a daily basis, leading to greater challenges in catching and maintaining attention from a potential customer. How can businesses increase their probability of getting noticed? When it comes to brand promotion, small touches can make a big impact. Stickers and labels are a highly affordable and effective marketing tool in promoting your brand.
Stickers and labels provide many benefits. Most importantly, they are an incredibly useful medium in spreading messages about your brand and captivating the public. The impact they have depends on design and intended use. From increasing brand recognition by showcasing a company logo, to providing more information about a particular product, to promoting a new product, stickers and labels offer many uses. Being fully customisable in design, shape and size, there’s a variety of ways you can distribute stickers, including:
Onbrand signage design can have a lasting impact over the success of a business. Sophisticated and refined, or effervescent and fun? Communicate your brand identity through stickers and labels.
The craft beer industry offers an example of just how impactful custom signs can be. The industry has become highly design orientated, regularly using vibrant and artistic graphics, making brands memorable, recognisable and captivating their audience.
Ever picked a product because it had the coolest label? You’re not alone - studies have shown that label design is more important than shelf placement when it comes to beer selection made by first time customers. Kwik Kopy graphic designers and creative directors are masterful creators of custom signs, and well equipped to assist in the curation of your label and sticker design, delivering an exceptional product.
Our very own Kwik Kopy Geebung demonstrated this natural flair for design for their brand design for Cedar Creek Homebrew, winning Gold and two Silver awards for Branding & Identity at the 39th National Print Awards!
Kwik Kopy Geebung's label design for Cedar Creek Homebrew
Kwik Kopy centres are made up of passionate creatives. Our Krew are always excited to exercise their artistic expertise when assisting like minded individuals and business owners bring their design ideas to fruition. Stickers and labels are fully customisable, giving you total creative freedom.
So, where do you begin? One of the first steps in sticker and label design is identifying its intended purpose. Your Kwik Kopy representative can assist you in determining the most suitable printing finish for the job, such as:
Kwik Kopy Geebung’s design for Cedar Creek Homebrew provides an excellent example of the importance of selecting the right printing finish. To be transferred onto glass bottles, a clear finish was essential. Take a look at the final product!
Stickers and labels are a cost effective way to promote your business and reinforce brand recognition. Seize the opportunity to expand your customer base with these custom signs. Reach out to your nearest Kwik Kopy centre to get started!
There are many times businesses do not realize the value of printing their own custom stickers. However, it just so happens that there are many benefits that come from the use of printed stickers, many of which can help increase the popularity of your company’s services and products. Here, we will further investigate the advantages of printing stickers for your business.
When you have your own custom stickers for your business, you can utilize them to spread the word about your brand and what it has to offer. You can easily put stickers everywhere for consumers to see, including on items such as books, laptops, notebooks, bags, and mugs. The best thing about stickers is that there is practically no limit to how many you can create. They are a simple and inexpensive product, which means you can use them to advertise on as many products as you want.
As mentioned above, stickers are not an expensive item to produce. It is very easy to employ an outside service to produce them, but you can also use a digital label press machine to print them in-house at your company. Stickers and decals can also last much longer than other promotional items such as calendars, hats, cups, and umbrellas.
This is one of the greatest advantages of printing stickers for your business. When consumers pick up your products or receive them, they will see the sticker with your brand on it and instantly know your message. Whether you use this strategy to get information to the consumer or just to make your packaging more decorative, using stickers on your products puts your brand in their minds right away.
Stickers are very practical because you can change the shape or size for any business or purpose. With this benefit, you can use a sticker on any product. There are no size limitations, making it much easier to utilize your stickers for marketing. The more visible your brand is, the more of a chance it has to become widely recognized, allowing for greater growth and future success.