Casegoods are a significant investment for any hotel — they are a significant source for the guest experience. In this blog, we’ll detail what constitutes hotel casegoods and why they are so important. We’ll also explore how your choice in casegoods may be dictated by your guests, as well as the future of these furniture pieces as trends in hospitality change.
The term “casegoods” generally refers to furniture and storage pieces made of “hard” materials such as wood, metal, glass, or plastic. Some examples include chests, dressers, bookshelves, desks, wardrobes, console units, lockers, display units, and cabinets. The term casegoods also sometimes refers to commercial-use beds and sideboards in hotels, hospitals, and student accommodations.
Not all casegoods are equal, they can be customized. And their quality determines both price and durability. When purchasing or manufacturing casegoods, you’ll want to get pieces that will last a long time. Usually more than 7-10 years.
Simply put, casegoods define a room, which can help to define your hotel guests’ overall experience. If they are attractive, undamaged, and easy to access and utilize, they can create a satisfying environment for your guests. If they show signs of damage, lack of style, or poor design — they can take away from the guest experience. So, it’s important to decide on the right casegoods as it they are key aspects of customer satisfaction.
Another reason why casegoods are important is that they play a large role in bringing your hotel’s brand to life. Each piece plays a part in representing your unique hotel brand, so they should be designed and manufactured with intention. Your casegoods must align with the overall style and design of the room. They should fit seamlessly into the experiences of your guests.
The pandemic in 2020 greatly impacted the hospitality industry, essentially halting most travel. However, two years later the industry is seeing upticks in travel again. The World Travel & Tourism Council projects that travel and tourism in the U.S. will reach pre-pandemic levels in 2022, contributing nearly $2 trillion to the economy. As we see more hotel guests again, it’s important to consider what they will be seeking on their trips:
Custom casegoods make a hotel unique, as they are designed to meet the exact needs of guests. Customization can range from budget-friendly to luxury. This means your hotel can find exactly what it needs at the best price point. For example, newer laminates that contain recycled materials could save money, while also showcasing environmental responsibility. Dressers built with storage solutions and room for minibars or refrigerators showcase multifunctional capabilities and can make the overall space feel larger to guests. These are just a couple of the possibilities. Customization means design potential is only limited by the designer’s imagination.
Casegoods are only one part of creating an overall satisfying environment for your guests, other parts include lighting, decor, and much more. However, customized casegoods are an important part of what makes a hotel unique, which is important to your guest experience.
As the hospitality industry shifts to meet trends, hoteliers are finding that using a combination of technology, multifunctional furniture, and innovative designs is shrinking the sizes of hotel rooms. Future casegood designs will need to be efficient while still remaining attractive and comfortable. Customizable casegoods give hoteliers an advantage in making the transition.
WoodgeniX manufactures a variety of hospitality furniture for several different markets including hotels, long-term care facilities, retail displays, and custom or specialty businesses. We specialize in innovatively designed wood furnishings that support a wide range of needs including comfort, function, desk, and information to create the best spaces.
Call us to start a conversation about your project and see what we can do for you.