High footfall locations like malls, train and bus stations, airports, stadiums and plazas have always been contended by advertising agencies and advertisers because of the large visibility they can have to potential customers.
Maximizing the impact of ad message and differentiating it against competitors become extremely important in these strategic areas.
Starting from static paper billboards first to electronic and lightened billboards later, today outdoor advertising led display are finding a larger diffusion in the advertising spaces, due to technology diffusion and costs reductions.
Multimedia ads such as video ads are much more emotional and attractive for people than any other kind of image or text message, especially when shown to in such competitive areas.
Nowadays this is possible thanks to the diffusion of Full Color outdoor advertising led display (both on outdoor and indoor environments) using RGB LED or the new 3 in 1 SMD LEDs. Quality of images and video is now guaranteed.
These new outdoor advertising led display provide high brightness and contrast together with lower energy consumption and can be imbedded into water-resistant structures.
The increasing expansion of the Internet and mobile broadband networks (eg 3G/4G/LTE) also allows us to control systems and upgrade advertising messages remotely without the need to have a wired connection. In addition to complete remote management, the screens can show real time feeds such as news and weather, etc. With all these features, combined with a more accessible cost and short payback time, certainly over the next few years you will see an increasing use of outdoor advertising led display in out of home advertising.
Outdoor advertising led display & billboards are today extremely flexible and able to fit different way of use, environments and situations: they can be modular, adjustable in a portrait or landscape mode and fit different custom cases including trucks, van and wagons, in a very large size range.
Thanks to these trends, features and capabilities together with a continue cost reduction (today can be included in the budget of medium stores) outdoor advertising led display will for sure find a larger space on outdoor and indoor advertising.
Top advertising agencies and companies in UK, USA, Hong Kong, Netherlands, Emirates, Switzerland, Germany, France, Spain, Ireland, Norway, Iraq and south Africa are dealing with this new generation of displays able to enhance multimedia content and to create much more impactful and emotive messages to the target audience.
The future of out of home advertising, both indoor and outdoor, is Full color outdoor advertising led digital displays.
BIG TREE are among the leading manufacturers of outdoor advertising led display in the China. Being in the business for two decades, the company offers a wide range of products including bus shelters, outdoor billboards, street furniture, led display billboard, light box,etc. Till now our products have been successfully exported to over 35 countries.
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For more information Outdoor LED Display, OUTDOOR LED SCREENS, please get in touch with us!