5 Common Trade Show Booth Types with Pros and Cons

The competition at trade shows is tough. When you invest in a trade show to help you meet your business goals, you need to give careful thought to how you represent your brand. You need to set yourself apart yet limit your costs so you can see a better ROI. Your trade show booth is a good place to start, but there are a lot more booth options than you might think. Here we look at the pros and cons of the most common types of trade show booths to help you choose the best one for your needs.

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1. In-line Booth (1 side open)

The inline booth, also known as a linear booth, is the most popular and affordable type of trade show booth. It is designed to sit side by side with other booths along the trade show’s aisles. It has a single open side and tends to come in standard sizes of 10 x 10 ft. to suit the standard footprint for a single space or 10 x 20 ft. for a double space.

One of the best things about the in-line booth is you can combine them to fit the size of the space you rent. For example, if this is your first trade show, you can invest in the smaller size, and then if the event is successful, invest in renting additional booth space the following year to expand your presence.

Pros of In-line Booths

• Cost-effective
• Scalable, allowing you to increase the size or downsize depending on the event
• Can be adapted as part of other booth styles to create different configurations
• Simple setup
• Can be managed by just one or two people

Cons of In-line Booths

• Does not stand out against larger competitor displays as it can only be positioned in an aisle
• Provides limited accommodation for signs
• Limited height of 8 ft. on one or all walls – thus reducing the amount of visible space for brand support.

2. Corner Booth (2 sides open)

Image source: beMatrix

A corner booth is actually just a linear booth located at the end of an aisle of in-line booths. As the name implies, the corner booth is designed to create a “corner” to accommodate the crossroads at two aisles. As a result, it is more prominent, providing two sides for visitors to approach you. Corner booths attract more visitors and create a more intimate feeling.

Pros of Corner Booths

• More dominance
• Better coverage for increased messaging, displays, and signage
• Serves twice as many visitors
• Creates an open and inviting booth, but also feels more intimate for visitors browsing your display
• Is a good compromise between in-line booths and larger booths at a reasonable price

Cons of Corner Booths

• Is a bit more expensive than a basic inline booth
• Slightly more set-up time
• Usually requires more staff to man the booth
• There can be limitations on one or both side walls

3. Peninsula Booth (3 sides open)

Image source: beMatrix

Among the types of trade show booths are also peninsula booths. These booths are designed to span three aisles, providing three outward-facing areas for visitors to approach. While the corner booth takes up a corner covering two aisles, the peninsula booth is double the width, so it also reaches the aisle on the other side. This configuration provides far more exposure, often covering three to four times more space than a linear booth.

You can reach three aisles of foot traffic, increasing your chances of attracting more visitors. Peninsulas provide more exhibition space, and it is not uncommon for exhibitors to create multi-story structures. You can get far more creative and share even more information with detailed displays to help ease more qualified prospects into your sales funnel. There are three different types of peninsula booths:

1. End cap – Small booth space at the end of two in-line booths (typically 20’ x 10’)
2. Peninsula – Medium booth space with two linear booths behind (typically 20’ x 20’)
3. Split-Island – Large with one booth behind (30′ x 20′ or larger space)

Pros of Peninsula Booths

• Three to four times more space for amazing displays and graphics
• Three times more exposure to passing traffic
• Prominent positioning
• Depending on the type, offers more creative capabilities

Cons of Peninsula Booths

• More expensive booth
• More expensive space needed at the venue
• More staff required to man the booth
• More complicated, time-consuming setup

4. Island Booth (4 sides open)

The island booth is your premium, top-notch booth standing on its own with full exposure to visitors from all four sides. The pure scope and configuration of the booth create a welcoming space where visitors can step in and interact with your staff as well as your displays. As a result, you create a far more engaging, interactive experience. Because of the stand-alone design, visitors also feel more separate from the show, so you create your own micro-event. By entering the booth, visitors are less concerned about passers-by or distractions from your neighbours.

Pros of Island Booths

• Large enough to invite a major partner to sponsor the booth or split the costs
• Creates a real presence even in busy, competitive trade shows
• Allows visitors to interact in a more meaningful way with your brand
• Endless possibilities to create emergent experiences

Cons of Island Booths

• Highest price for the booth design
• More difficult to set up
• Requires a large team to manage traffic
• Requires ultra-premium venue footprint, which is costly and often harder to secure

5. Perimeter Booth

Image source: beMatrix

These booths are designed for perimeter trade show spots backed up against a permanent wall. Although they can be restrictive compared to island or peninsula booths, they often allow you to gain more height depending on the trade show venue. As a result, you can create a distinct presence to help you stand out despite being off to the side.

Pros of Perimeter Booths

• You can often gain more height than you would with a linear booth
• Easy to set up
• Smaller booths require less staff

Cons of Perimeter Booths

• You will be located on the perimeter of the trade show, which can feel like you are not part of the action

Conclusion

The types of trade show booths you choose are usually driven by budget. Lower budgets tend to find you either in an aisle or on an outer wall calling for smaller, simpler booths like perimeter or in-line booths. On the other hand, bigger budgets allow you to expand your choices for more prominent, larger footprints at the venue.

Understanding the pros and cons of each booth and how you can use them to create more impact also helps you make the right decision. Trade show booth types are the foundation of your display, but your marketing team or booth designer can help you create a custom trade show booth design that will attract visitors to your exhibit.

Hunter Expositions can help you design your exhibit booth, no matter the shape of your space and your budget. We carry beMatrix and ExpoProfile products that allow for both flexibility and creativity. Contact us to learn more about our turnkey tradeshow services and our purchase and booth rental options.

When you are thinking about the exhibition stall design for your next show, it is crucial to understand the basic intricacies that go into curating these stall designs. There are a few basic rules that complement the stall design and help your stall get maximum attention that it deserves. From the colors to shapes and structure, everything is derived from a basic idea that enables the exhibition stall designers to craft the striking stalls for you.

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There are many prominent exhibition stand builders who have vast experience in crafting exhibition stall designs but you need to keep these tips handy as well for your reference even at a later stage.

Let us go through a few exhibition stall design tips and what are the essential do’s and don’ts of the design elements.

Exhibition Stall Design Tips 1 – The text on your exhibition stall

With regards to eye-grabbing exhibition stall design, toning it down would be ideal. Keep your content word count to a base and your brand’s key messages vast. This attracts the eye of the exhibition visitors to comprehend the messages of your brand effectively without being excessively grave, making it impossible to stop and read.

Exhibition Stall Design Tips 2 – Correct placement of content is equally essential

Consider where your content will be put on your exhibition stall design. This demands content ranging from pictures to text. Be sure that the most imperative data ought to be at the top to draw in attention even from far off and to ensure it catches individual’s eyesight – which ought to incorporate your identity!

Exhibition Stall Design Tips 3 – Size of the pictures and images do matter

Consider the pictures you need to utilize – would they say they are sufficiently huge to utilize? The exact opposite thing you’ll need is to get your new exhibition stall design just to locate an exceptionally foggy looking picture, or to see a characteristic in the picture you’ve picked that you didn’t see when it was a thumbnail. To ensure that pictures are sufficiently of high quality, check with your exhibition stall graphics printer and get the exact resolution required.

Exhibition Stall Design Tips 4 – What is your brand’s USP?

A critical message that shouldn’t be missed is necessary to add to your brand identity and what you do briefly. This ought to be your remarkable offering point and must be communicated to individuals who come in your stall.

Exhibition Stall Design Tips 5 – Hues and Shades

Consider the utilization of hues on your exhibition stall design. Did you know that different colors or hues communicate diverse affections for individuals? For instance, blue is frequently utilized for trust, reliability, quality and technology– think about global brands like HP, Twitter and Oral B.

Brands will regularly ponder the use of colors they pick in their sense of taste to ensure that they are communicating similar sentiments that they share in their brand image and ethos. So make use of brand colors on your exhibition booth design that effectively captures the attention of the target audience rather than taking them back.

Exhibition Stall Design Tips 6 – Contact details should be present

Do you have to include your contact details? Presumably not, but rather it relies on how you will utilize this criterion in your exhibition stand design. It’s extremely uncommon that individuals will settle on a choice to record any contact details from exhibition stalls in public places. Hence, you need to give away things like flyers, brochures, business cards etc for the visitors to contact you at a later stage. This will become imperative once the prospective client converts into a sales leads and want to make a purchase a little later after the show ends.

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