How the PR pitch will change in 2016
Juliet Travis has considered the ‘sharing economy’, Social Media, visual impact and structure to explain how PR pitches are changing in 2016 for PR Daily. Follow PR Daily on Twitter: @PRDaily
Image Via: Flickr
For PR pros, figuring out the perfect story and how to tailor it to the media is a never-ending struggle.
It’s important to help clients build credibility and gain exposure while also providing a valuable service for journalists. The trick lies is finding the right way to effectively reach out to journalists.
As we continue pitching in 2016, the process of crafting and selling successful PR pitches will evolve. PR pitches moving forward will likely be more social media oriented, more personalized and more focused on connecting with journalists.