Thursday, 28 May 2015

Social Media Q2 2015: Trends, News and New Platforms

Ronn Torossian, founder of 5WPR, has written a guest post for PRNewser about Social Media trends, news and new platforms for Q2 2015. Follow PRNewser of Twitter: @PRNewser 

No one knows for certain what new innovations we’ll see while surfing the web at any given time, but certain key elements of the social media landscape will continue to grow for the next several years. Case in point: target marketing.

Just a few years ago, no one even considered the level of sophistication and accuracy that can now be achieved through social media. Big Data had to mature in order for us to reach our current point, and at the moment we see few limits to its potential.

Tips For Creating Brand Ambassadors

Kevin Allen from PR Daily has put together some hot tips for creating brand ambassadors. Follow PR Daily on Twitter: @PRDaily

It’s one thing to get a like, share or positive comment on a branded social media post is certainly commendable, but what brands should really be striving for is to create brand ambassadors.

8 Reasons PR Firms Get Fired

Dave Manzer has compiled a list of reasons why things go amiss between well-intentioned PR firms and their clients for PR Daily. Can you think of any other reasons why PR firms get fired? Follow PR Daily on Twitter: @PRDaily

Every now and then, I hear about a business that hired a PR firm and got "nothing" for the money they spent. I hate hearing that, because I think for the most part my colleagues in the world of PR do their utmost to help their clients. 

3 Solutions To Social Media Brand Problems

PR Daily’s David Moncur has chalked up three main problems brand managers run into when entering the digital marketing space and engaging Social Media: Follow PR Daily on Twitter: @PRDaily 

Something strange happens to some PR and marketing professionals when they approach social media for a brand. 

Why Engagement Beats Reach for ‘Celebrity’ Influencers

A recent study found that not only do social media names often have follower counts to rival TV stars but their endorsements might even be far more valuable. Patrick Coffee explores this further for PRNewser. Follow PRNewser of Twitter: @PRNewser 

 We all know that reach and influence are very different things…and that social media/YouTube celebrities work differently than “traditionally” famous people.

Thursday, 21 May 2015

Klick Communication Presents: 3 Ways Game of Thrones Reveals Hidden PR Tactics

Game of Thrones draws many parallels with the PR landscape and teaches us how earned media tactics can help boost a brand’s influence. Like Game of Thrones, PR and earned media is complex, fast moving, exciting, confusing, powerful! 

Klick Communications has created an entertaining presentation on what PRs can learn from Game of Thrones called Game of Comms

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