Monday, 30 March 2015

7 ways PRs can utilise Reddit


Jessica Malnik  from PR Daily examines 7 ways PRs can use one of the most undervalued social media sites, Reddit. Follow PR Daily on Twitter: @PRDaily
 
There is no social media site more misunderstood and undervalued by PR pros and marketers than Reddit.

Reddit is nicknamed the “front page of the Internet” for a reason. It attracts millions—if not billions—of eyeballs every day.


Friday, 20 March 2015

Throw a Better PR Pitch

4 key ways to win over journalists are highlighted in the below Meltwater article.
Follow Meltwater on Twitter: @Meltwater

Getting the right journalist to pick up our story may be as simple as alleviating stress points for them.  A study conducted by UK agency 10 Yetis revealed some of the loves, headaches and stresses of journalists in dealing with PR pros throughout the course of their typical day.
Among the more interesting results they found were:
  • 75% of UK journalists use Twitter to find stories
  • 28% of US journalists said that promoting stories and getting people to comment on stories was the biggest pressure that they face
  • 29% of journalists (the second largest percentage for this question) said that the biggest pressure in their day was finding stories.
So, how can we grease the wheels for our journalists?

Thursday, 19 March 2015

Why staying on top of trending topics is vital for PRs

Meltwater discusses the importance for PRs to monitor trending topics online in the article below. Follow Meltwater on Twitter: @Meltwater

Modern Marketing Happens in the Now

One of the most effective tactics you can implement for public relations (PR), social media and content marketing is real-time monitoring of trending topics online. Trending topics are those that are being talked about the most online right now. For example, Twitter has an algorithm that identifies topics that are popular now on Twitter. What’s popular right now might not have been popular an hour ago or yesterday.

Tuesday, 17 March 2015

Instafame: Using Instagram to leverage your PR

The notion of Instacelebrity and how PRs can work with these influencers is discussed by Social Diary member Alistair Jedlin from Agent99 Public Relations.
There is an analogy floating around at the moment that being famous on Instagram is like being rich in monopoly. But how true it this? Everyday there are stories about how people have used instagram as a means to launch their career. Is this the new PR goldmine?

Content is king

Content is king. The rise and rise of video as a crucial PR tool is explored here by Steve Barrett in the PR Week blog.
High-quality content creation is table stakes for PR agencies and many of them are hitting the spot for brands  and clients, especially with video - but don't be fooled into thinking this is a new phenomenon.




Monday, 16 March 2015

Measure Your PR ROI

The top 10 ways to measure the ROI of Public Relations is explored here by in the Everything PR blog. 

 The times when PR ROI was difficult to measure are long gone. In fact, big brands have been successfully measuring the ROI of public relations for some time now. While many still consider ROI in financial terms (the amount of money totaled from public relations campaigns after subtracting the costs), there are many other things that can be considered to calculate return on PR investment.