Tuesday, 30 April 2013

10 Reasons Not To Take On A PR Client

Some PR agencies are desperate for new business; some can afford to be very picky; most are perpetually open to it. Can't imagine knocking back new biz? There are some occasions when you should perhaps say...thanks but no thanks.

Wednesday, 3 April 2013

Protect Your Image! Don't Sign Your TV Footage Away Forever

A friend of mine was surprised this week to see footage of herself in a promo for an upcoming TV segment. Surprised because she had declined to be interviewed for the story...and because the footage in the promo was more than 5 years old.

She instantly became nervous about how her comments from 5 years ago could be sliced into the story to seem current. Another friend said it had also happened to her - she had organised for her young son to take part in a 'sleep issues' segment on a nightly current affairs show, and now anytime there is a 'sleep story', images of her son flash up...repeatedly for the past 6 years.

This highlights the need for people and PRs to properly protect themselves and their clients from losing control over footage. Here's some tips how...