It was a huge honour to be a juror, panelist and presenter of the Corporate Social Responsibility Award to the well-deserving team at Liquid Ideas for R U OK? Day. Enthusiastic back-pats to you all!
See further for the official release and full list of winners. *drum roll please*
Naked takes home CommsCon Awards Grand Prix
Naked Communications won the Grand Prix at the first CommsCon Awards, held for the communications and PR industry in Sydney last night.
The agency picked up the trophy for “Who Gives a Crap - Help Simon Get Off TheLoo”. The campaign featured Simon Griffiths, CEO of Good Goods, sitting on a toilet on live webcam and pledging to not get up until $50,000 had been raised to build toilets in the developing world through sales of the new toilet paper brand. As well as the Grand Prix, the campaign won in the categories of Most innovative use of social media; and Investor / Community Relations campaign.
The CommsCon Awards followed yesterdays CommsCon conference, attended by around 200 delegates.The juries were chaired by Andy Lark, Chief Marketing and Online Officer at CommBank.
Most innovative use of social media:
Winner: Who Gives A Crap: Help Get Simon Off The Loo - Naked Communications
Highly commended: The Human Brochure – The Works
Winner: M.J.Bale: Grazed On Greatness - Eleven PR & Whybin\TBWA
Highly commended: Virgin Mobile: Fair Go Bro – One Green Bean & Havas Worldwide Sydney
Winner: PwC Value Exchange - Two Social
Winner: Bulleit Whiskey Speak Easy Series - One Green Bean
Highly commended: National Telework Week – Professional Public Relations & Department of Broadband, Communication and the Digital Economy
Best campaign by small team or agency
Winner: ASCA - Blue Knot Day - Launch Management Group
Highly commended: Victor - A Pig’s Tale – BLACK Communications
Best reporting and use of measurement
Winner: G.S.K Panadol Cold and Flu Tracker - Maxus
Best use of research and insights
Winner: A Snapshot of Australia’s Digital Future to 2050 - Text100 & IBM
Corporate social responsibility
Winner: R U OK? Day - Liquid Ideas & R U OK? team
Highly commended: Facebook Australia Be Bold Stop Bullying campaign n2n communications & Facebook Australia
Government Relations campaign
Winner: Australians Deserve To Age Well - Essential Media Communications & National Aged Care Alliance
Internal Communications / change management
Winner: Transformation of OPSM super brand - OPSM & Sefiani Communications Group
Investor / Community Relations campaign
Winner: Who Gives A Crap – Help Get Simon Off The Loo - Naked Communications
PR Leader of the year
Winner: Elly Hargreaves - Mango Melbourne
Highly commended: Marguerite Julian - Stellar Concepts
Emerging PR professional
Winner: Mandy Griffiths - Porter Novelli
Highly commended: Patrick MacDonald - Cole Lawson Communications
Who Gives A Crap – Help Get Simon Off The Loo - Naked Communications
Huge congrats to all the clever people in our industry!