Friday, 15 March 2013

CommsCon 2013 Award WINNERS!

Huge congrats to Tim Burrowes and his hard-working team at Mumbrella - Denise Jinks, Cathie McGinn & Martin Lane - for the inaugural CommsCon conference yesterday & awards last night. A sold-out event with the cream of the PR industry in attendance, it was an inspiring group dedicated to raising the bar of our industry, pursuing excellence and achieving common goals.

It was a huge honour to be a juror, panelist and presenter of the Corporate Social Responsibility Award to the well-deserving team at Liquid Ideas for R U OK? Day. Enthusiastic back-pats to you all!

See further for the official release and full list of winners. *drum roll please*

Naked takes home CommsCon Awards Grand Prix

Naked Communications won the Grand Prix at the first CommsCon Awards, held for the communications and PR industry in Sydney last night.

The agency picked up the trophy for “Who Gives a Crap - Help Simon Get Off TheLoo”. The campaign featured Simon Griffiths, CEO of Good Goods, sitting on a toilet on live webcam and pledging to not get up until $50,000 had been raised to build toilets in the developing world through sales of the new toilet paper brand. As well as the Grand Prix, the campaign won in the categories of Most innovative use of social media; and Investor / Community Relations campaign.

The CommsCon Awards followed yesterdays CommsCon conference, attended by around 200 delegates.
The juries were chaired by Andy Lark, Chief Marketing and Online Officer at CommBank.

Most innovative use of social media:

Winner: Who Gives A Crap: Help Get Simon Off The Loo - Naked Communications
Highly commended: The Human Brochure – The Works

B2C campaign:

Winner: M.J.Bale: Grazed On Greatness - Eleven PR & Whybin\TBWA
Highly commended: Virgin Mobile: Fair Go Bro – One Green Bean & Havas Worldwide Sydney

B2B campaign:

Winner: PwC Value Exchange - Two Social

B2C launch/event

Winner: Bulleit Whiskey Speak Easy Series - One Green Bean

B2B launch/event

Highly commended: National Telework Week – Professional Public Relations & Department of Broadband, Communication and the Digital Economy

Best campaign by small team or agency

Winner: ASCA - Blue Knot Day - Launch Management Group
Highly commended: Victor - A Pig’s Tale – BLACK Communications

Best reporting and use of measurement

Winner: G.S.K Panadol Cold and Flu Tracker - Maxus

Best use of research and insights

Winner: A Snapshot of Australia’s Digital Future to 2050 - Text100 & IBM

Corporate social responsibility

Winner: R U OK? Day - Liquid Ideas & R U OK? team
Highly commended: Facebook Australia Be Bold Stop Bullying campaign n2n communications & Facebook Australia

Government Relations campaign

Winner: Australians Deserve To Age Well - Essential Media Communications & National Aged Care Alliance

Internal Communications / change management

Winner: Transformation of OPSM super brand - OPSM & Sefiani Communications Group

Investor / Community Relations campaign

Winner: Who Gives A Crap – Help Get Simon Off The Loo - Naked Communications

PR Leader of the year

Winner: Elly Hargreaves - Mango Melbourne
Highly commended: Marguerite Julian - Stellar Concepts

Emerging PR professional
Winner: Mandy Griffiths - Porter Novelli
Highly commended: Patrick MacDonald - Cole Lawson Communications

Grand Prix

Who Gives A Crap – Help Get Simon Off The Loo - Naked Communications

Huge congrats to all the clever people in our industry!

1 comment:

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