Wednesday, 27 March 2013

Guest Blog: The Secrets to Catching (And Keeping) People's Attention

Guest Blogger: Margarita Peker, Klick Communications

There, you've already learnt secret number one. It's called the "curiosity gap" and you use it in headlines. It's that hook that makes you want to click - you need to make sure you strike the right balance between being too vague ("Things that help authors") and being too specific ("Curiosity Gap In Headlines Catches People's Attention"). The first isn't enticing and the second has taken away your reason to read.

Wasn't hard to learn something in 40 seconds, was it? What you're currently experiencing is a South by Southwest moment; you come away having a brain stuffed with lessons and ideas.

Thursday, 21 March 2013

6 Things to Consider Before Starting a PR Agency

Sole traders in the PR Industry are popping up all over the place, practically every day. While I 100% whole-heartedly support entrepreneurial endeavour, there are many things to consider before taking the leap into PR biz world...

Tuesday, 19 March 2013

Are PR Monkeys Charging PR Peanuts?

Have you been undercut lately by a competitor? Are you yourself, a rampant undercutter? With new sole traders and boutique agencies popping up practically every day competition is fiercer than ever. It appears an easy option is to slash your fees to secure the biz...but at what cost to our industry?

Friday, 15 March 2013

CommsCon 2013 Award WINNERS!

Huge congrats to Tim Burrowes and his hard-working team at Mumbrella - Denise Jinks, Cathie McGinn & Martin Lane - for the inaugural CommsCon conference yesterday & awards last night. A sold-out event with the cream of the PR industry in attendance, it was an inspiring group dedicated to raising the bar of our industry, pursuing excellence and achieving common goals.

It was a huge honour to be a juror, panelist and presenter of the Corporate Social Responsibility Award to the well-deserving team at Liquid Ideas for R U OK? Day. Enthusiastic back-pats to you all!

See further for the official release and full list of winners. *drum roll please*

Wednesday, 13 March 2013

How Old-School PR Are You?

I cacked when I read this post from PR Daily, and identified with Every. Single. One. (Except of course in Australia we had the trusty ol' Margaret Gee's Media Guide, not Bacon's.)

Saturday, 9 March 2013

The 7 Reasons Your Friends Won't Set You Up

I was involved in a hilarious debate last night about friends and match-making. It resulted in a definitive list, which I figured I should turn into a blog, naturally. So, to all you single people out there, here are The 7 Reasons Your Friends Won’t Set You Up…