Friday, 9 December 2011

YOU...Are A Bag Of Douche

I always try to remember the saying never put into writing what you don't want projected up on a courtroom wall...or in this case, sent virally around the world. Much like what happened to poor Claire Swires ...yum.

Read on for 1,600 words of steaming douche-iness that an investment banker sent to a girl he went on one date with, who never returned his calls or texts.
In her words, the date was "horrific".

Deranged, stalkerish, comically douchey. Why can't I meet a guy like this? Girls, be careful how much you twirl your hair.

My Dog Can Talk, Apparently

I read the Mama Mia post: "My Dog Knows I Don't Love Him" today and laughed OUT LOUD. So random and so funny. Fang definitely knows I love him (OBSESSED), but I confess: I too went to a dog psychic.

About a year ago I was concerned about a couple of Fang's behaviours (being scared to eat out of a bowl & yapping with every knock on the door) so sought the advice of a trainer, as well as a pet psychic who a Social Diary member put me on to. Like the psychic in the MM story, she too was an experienced vet who had moved into the field of animal communication. Who even knew there was a field? As she was based in Victoria, she asked me to email a couple of pics of Fang and she'd do a phone reading - for around $60. I figured if it wasn't helpful it would at least be hilarious. But I wasn't ready for what she told me...

Thursday, 8 December 2011

PR F@#$ Up Files

So this certainly got my attention: "THE head of a PR company responsible for mailing - and killing - more than 50 goldfish in a stunt gone wrong has apologised for the incident"

The Agency chief's response to ABC Radio Adelaide: “In hindsight we would probably not do this again.”

No shit Sherlock. As an animal lover I cannot fathom why posting fish sounded like a good idea - at least the folk at The Animal Welfare League and RSPCA have benefited.

Click here for the article - A fine addition to the PR F@#$ Up Files.

Tuesday, 6 December 2011

5 Tips For Fab Goodie Bags

I've written about the illustrious goodie bag before in my blog post 'To Gift Or Not To Gift?' Now here's 5 simple tips to help you pull some impressive loot together for your lucky guests.

Thursday, 1 December 2011

How To Get Celebrities To Your Event

I get asked this question a lot, in fact just last night a magazine girl said - 'Help, we have a charity event next week and desperately need some celebs!' Hence, this blog. Firstly, why do we need them? Quite simply, to add sparkle to the brand and to get media & photogs there. So that's why - but how? If you're the client it's about engaging a really connected PR agency of course, but what if you're starting out in PR and just not that connected yet? Here's a few tips.

Friday, 8 July 2011

Where To Find Great Staff

"HELP - where the hell can I find good staff??" is a cry I hear on a weekly basis from Social Diary members. And it's been like this for years. There are consistently more great jobs going than there are great staff looking - but on the upside this is yet more evidence that the PR Industry is booming.

Thursday, 7 July 2011

Top PR Blogs

Here's a selection of great PR blogs and their respective Twitter accounts, in no particular order. It wouldn't be very good PR to play favourites now would it?

Thursday, 9 June 2011

Ian Needs A Hug

My friend Mandi told me about some funny exchanges with her grumble-bum neighbour Ian last week, who could perhaps be a little more positive about things.

Wednesday, 1 June 2011

Why Don't We Eat Dogs?

I haven't eaten animals for 1 year today, and it feels fucking amazing. I have to note here that I was the world's biggest carnivore until June 1st, 2010 so it was no easy feat. An egg wasn't breakfast without bacon and salad without chicken was for tree huggers. I literally felt a meal without meat in it wasn't a meal. My, how things have changed. Read on if you'd like to know why I question why we don't eat dogs. Most of you won't read on from here because it's uncomfortable to talk about, but for those who do - good on you.

Friday, 27 May 2011

A Reminder To Think Outside The Circle.

My 6 year old goddaughter Lola answered a seemingly straight-forward homework question in the most breathtakingly innocent, creative and hilarious way. The answer they were obviously looking for was 'circle', but don't you just love Robin? And she even put a smiley face in the circle to boot. Dying to know whether she was marked up or down for her whimsical approach to this question.

May this serve as a lovely reminder for us all to think a little differently in everything we do. *insert smiley circle named Robin here*

Friday, 11 March 2011

How To Lose A Client

So last week I blogged about PRs dumping difficult clients, but what happens when the client wants to dump YOU? Ouch... yup, we've all been there. It hurts. Sometimes it's your fault, and sometimes it's not. I spoke to people on both sides of the fence: PRs who've lost clients and clients who've dumped PRs, to come up with a core list of the reasons why.

Friday, 4 March 2011

When To Dump A Client

Everyone always says it's just as hard to be the dumper as it is the dumpee, but clearly those people have never had their heart broken into a billion pieces. No seriously...dumping anyone - be it partner, employee or client - is hard. And sometimes it's pure, unadulterated relief.

Have you ever had to dump a client? Have you wanted to but didn't have the balls? Would you love to pick up the phone RIGHT NOW to a client who is making you tear your hair out and say SEE YA before popping a cork to celebrate? Here are some stories from PRs who've done just that, and the various kinds of dumpings.

Friday, 25 February 2011

Gossip...You Know You Love It. ex oh, ex oh.

Why do we love gossip so much? Why are the gossip pages commonly the most widely read of our newspapers, second only to the front & back pages? Why does noone want to admit they revel in it? And if you love it, would you be able to write it yourself? Here's some musings on gossip, and how some of our top gossip columnists feel about their job.